BOSTON — State Street Corporation has officially rebranded its asset management division, formerly known as State Street Global Advisors, to State Street Investment Management. The change, announced on June 30, 2025, is part of a broader strategic initiative aimed at enhancing growth, fostering innovation, and deepening client engagement across the firm’s global operations.
The rebranding includes the introduction of a new logo and visual identity, reflecting the firm’s commitment to its “One State Street” philosophy. This approach emphasizes greater collaboration across State Street’s diverse services, including banking, trading, and investment management, to deliver more integrated and customized solutions to clients.
“Today marks a new chapter in our story—one that reflects our values, honors our rich heritage, and brings our vision for the future into sharper focus,” said Yie-Hsin Hung, President and CEO of State Street Investment Management. “Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships.”
With approximately $4.7 trillion in assets under management, State Street Investment Management ranks as the fourth-largest asset manager globally. The firm is renowned for pioneering the first U.S.-listed exchange-traded fund (ETF) in 1993 and remains a leading provider in the ETF space, trailing only BlackRock and Vanguard.
The rebranding aligns with industry-wide trends where financial institutions are reevaluating their brand identities to better position themselves in a competitive market. For instance, Legal & General recently merged its investment management and alternatives businesses under new leadership, while Abrdn reverted to its original name, Aberdeen, after a previous rebranding effort faced criticism.
Under Hung’s leadership, State Street has been actively expanding its product offerings to capture a larger share of the market. Notably, the firm launched a private credit ETF in partnership with Apollo Global Management and announced a collaboration with Bridgewater Associates to bring the hedge fund’s “All-Weather” strategy to retail investors through an ETF. These initiatives are part of State Street’s strategy to diversify its investment solutions and appeal to a broader client base.
John Brockelman, Chief Marketing Officer for State Street Investment Management, emphasized the importance of the rebranding in enhancing client experience. “These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients’ experience across State Street,” he stated.
The rebranding also reflects State Street’s commitment to innovation and its focus on delivering outcomes that align with clients’ evolving needs. By integrating its services and leveraging its global expertise, the firm aims to provide more holistic and effective investment solutions.
As the financial industry continues to evolve, State Street’s rebranding represents a strategic move to reinforce its position in the market and to better serve its clients through a unified and forward-looking approach.
