How Liane Wood is reshaping private practice by blending disciplined business leadership with a deep respect for the human side of mental health.
Therapists are burning out, not because they lack passion or skill, but because they were never taught how to run a business. While mental health care needs are growing, many clinicians are quietly struggling with financial instability, isolation, and unsustainable workloads. Build Your Private Practice Inc. (BYPP), led by CEO Liane Wood, is addressing that crisis head-on.
The moment Liane Wood realized her definition of success had changed did not come in a boardroom. It came quietly, after years of meeting sales targets and leading insurance teams, when she recognized that achievement without meaning felt hollow. Numbers still mattered, but they no longer told the whole story. What mattered more was people. That realization set her on an unexpected path, from insurance executive to psychotherapist, and ultimately to Chief Executive Officer of Build Your Private Practice Inc., a company now trusted by thousands of mental health professionals seeking stability, clarity, and purpose in their work.
Build Your Private Practice Inc., often known as BYPP, exists to solve a problem that has long been ignored. Therapists are trained to help others heal, yet they are rarely taught how to build sustainable businesses. Many enter private practice full of hope, only to face burnout, financial strain, and isolation. Under Wood’s leadership, BYPP has become a vital resource for clinicians who want to serve their communities without sacrificing their own wellbeing.
Wood’s journey began far from the therapy room. She spent decades in the insurance industry, holding ownership stakes in three successful brokerages and developing a reputation for disciplined leadership and strategic growth. By traditional standards, she had reached the top. Yet she felt drawn toward work that was more personal and more directly connected to human lives. She made the bold decision to retrain as a psychotherapist, stepping away from a corporate career in search of deeper impact.
That transition revealed a startling gap. While Wood was equipped with clinical skills, she quickly saw how little practical business education was available to therapists. Marketing felt opaque. Pricing was emotionally charged. Boundaries were hard to maintain. The result, she observed, was a profession full of talented clinicians struggling to keep their practices afloat. Wood first encountered Build Your Private Practice Inc. as a client, drawn to its promise of practical guidance rooted in real experience. In 2023, she acquired the company and stepped into the role of CEO, determined to expand its mission and reach.
“Success used to mean sales and spreadsheets. Now it means helping people build lives and businesses they actually want to wake up to,” Wood has said. That philosophy now guides BYPP’s programs, which include Launch Your Practice, Accelerate Your Practice, and Scale Your Practice. Each offering is designed to meet therapists where they are, whether they are just starting out or ready to grow beyond a solo model. The focus is not hustle, but sustainability. The goal is not simply higher income, but a business that supports long term fulfillment and ethical care.
What sets Build Your Private Practice Inc. apart is the depth of leadership behind it. Many coaching programs are created by clinicians who found personal success and decided to teach others. BYPP takes a different approach. CEO Liane Wood brings decades of business leadership having owned and operated three insurance brokerages, combined with clinical experience as a psychotherapist. This rare blend of strategy and empathy allows the BYPP team to support therapists not only with pricing, systems, and growth, but with the mindset and emotional resilience needed to thrive in private practice.
Rather than offering passive learning or generic advice, BYPP emphasizes mentorship, accountability, and implementation giving clinicians real-world tools and the support to apply them.
Under Wood’s leadership, BYPP has expanded its influence significantly. The company hosts an annual summit, delivered in an accessible online format, and runs a free community that has grown to more than eight thousand seven hundred therapists over seven years. Wood launched the Build Your Private Practice podcast to share practical insights with a wider audience and has delivered national training webinars in partnership with Jane App. She has also served as a keynote speaker for professional associations and appeared on national television to discuss the realities facing mental health practitioners today.
At the heart of this work is a belief that supporting therapists ultimately supports everyone. “We cannot afford to lose great therapists to burnout. When we help them build stronger businesses, we help more people access quality care,” Wood explains. By teaching clinicians how to set boundaries, price their services appropriately, and design practices aligned with their values, BYPP contributes to a more resilient mental health system overall.
Wood’s leadership is shaped not only by her professional history, but also by a consistent commitment to courage and service. She has received the Medal of Bravery from the Governor General of Canada and recognition from the Carnegie Hero Fund Commission for a life saving act. While these honors sit outside her business career, they reflect values that are evident in her work today: integrity, calm decision making under pressure, and a willingness to step forward when others need support.
As Build Your Private Practice Inc. continues to grow, its mission remains focused. Therapists deserve more than survival. They deserve businesses that respect their energy, sustain their income, and allow them to serve their clients with presence and care. In an industry strained by demand and emotional labor, BYPP offers a rare blend of strategy and compassion.
A Path Forward for Therapists Ready to Thrive
For clinicians who want clarity instead of confusion and support instead of isolation, Build Your Private Practice Inc. offers a proven path forward. Therapists can explore BYPP’s programs, access practical education, and connect with peers by visiting the company’s official platforms, including the Build Your Private Practice community on Instagram, Facebook, and LinkedIn.
Those interested in hearing directly from the therapists BYPP has supported can also view verified feedback through its Google Reviews profile, which reflects the real experiences of clinicians building more sustainable and fulfilling private practices.
Through education, mentorship, and a values driven approach to growth, Build Your Private Practice Inc. continues to equip therapists with the tools they need to thrive professionally while protecting the work they care deeply about.
