Redefining Dubai’s Real Estate Landscape: A Conversation with Egor Maslennikov of Object 1
Incredible Growth in a Competitive Market
In just two years since its inception, Object 1 has achieved an astonishing 913% year-over-year growth, positioning itself among the top real estate developers in Dubai. Egor Maslennikov, the CEO and founder, attributes this success to a combination of factors.
“Our remarkable growth since entering the market has been driven by a combination of innovation, sustainability, and a deep commitment to meeting our clients’ evolving needs for premium housing,” said Maslennikov.
At the core of Object 1’s mission is a focus on quality and sustainability, aligning their projects with the ambitious Dubai 2040 Urban Master Plan. The company uses advanced technology and meticulous design processes to create eco-friendly communities that enhance the quality of life for residents.
Vision for the Future
Maslennikov outlines a forward-looking approach as Object 1 continues to grow. Their flagship project, EVERGR1N House 1, quickly sold out, propelling the development of EVERGR1N House 2 amidst strong demand.
The company’s expansion includes plans in Abu Dhabi and the development of twelve additional projects, supported by the acquisition of more than twenty land plots. This strategic growth showcases Object 1’s commitment to high-quality residential spaces throughout the UAE.
“Beyond construction, we maintain a customer-first approach, designing spaces that balance comfort, functionality, and European sophistication,” noted Maslennikov.
Unique Projects and Innovations
Currently managing around twelve active projects, Object 1’s portfolio is characterized by an emphasis on sustainability, smart technologies, and modern aesthetics. Each project is crafted to address the diverse needs of investors and homeowners.
With a dedicated team of over 350 professionals, the company focuses on delivering architectural excellence while ensuring operational efficiency. Their innovative designs, which incorporate smart technologies and sustainable materials, are tailored to create future-ready living spaces.
Commitment to Sustainability
Sustainability is a cornerstone of Object 1’s philosophy. The company’s efforts align with the UAE’s commitment to a greener future and the anticipated population growth in Dubai, projected to reach 5.8 million by 2040.
“As Dubai prepares for significant population growth, sustainability will play a key role in shaping the city’s future,” emphasized Maslennikov.
The Dubai 2040 Urban Master Plan envisions a city where 60% of the land is reserved for nature and rural spaces. Object 1’s developments seek to contribute to this vision by integrating green initiatives, communal areas, and biophilic design elements to enhance resident well-being.
Embracing Technology in Real Estate
The integration of smart home technologies is reshaping the real estate sector. According to Statista, the smart home market is projected to reach USD 122.9 million by 2029.
Maslennikov highlights that Object 1’s projects incorporate advanced eco-friendly systems and smart technology to deliver enhanced living experiences. The focus is evolving toward establishing holistic environments that prioritize residents’ health and sustainability.
Guidance for Potential Investors
For those considering investments in the UAE property market, Maslennikov offers insightful advice:
- Prioritize long-term value and sustainability.
- Invest in communities that align with a vision of well-being and sustainability.
- Understand financing options and market trends, including favorable tax policies and investor-friendly regulations.
- Partner with reputable developers to ensure quality and timely delivery of projects.
“Investing in communities aligned with these values ensures appreciation and rental demand,” he concluded.