Home goods retailer Bed Bath & Beyond announced a major step in its recovery and future growth strategy, confirming a $26.8 million agreement to acquire The Brand House Collective, formerly known as Kirkland’s Inc. This move marks a significant milestone in the company’s ongoing transformation following its Chapter 11 bankruptcy and restructuring. Under the leadership of executive chairman Marcus Lemonis, the acquisition is part of a broader plan to reinvent Bed Bath & Beyond’s market presence, significantly expanding its physical retail footprint while rebranding its stores under a new unified concept known as “Everything Home.”
As part of the deal, Bed Bath & Beyond plans to convert approximately 250 to 275 former Kirkland’s locations into Bed Bath & Beyond stores. This transformation will be aimed at streamlining operations and reducing redundant costs, with an expected savings of over $20 million. The decision to repurpose these stores is a strategic move designed to make the most of the company’s existing real estate, while reimagining the in-store shopping experience. This shift will allow Bed Bath & Beyond to quickly broaden its reach across multiple locations, accelerating its return to growth after several years of navigating financial difficulties.
One of the most significant aspects of this deal is the company’s commitment to opening up to 300 new stores within the next two years. This expansion plan will allow Bed Bath & Beyond to further establish its brand presence in key markets, strengthening its foothold in both existing and untapped regions. The new stores will not only be updated with the “Everything Home” branding but will also focus on creating a more cohesive and customer-friendly shopping experience that blends Bed Bath & Beyond’s broad selection of home goods with an enhanced focus on both style and functionality.
This aggressive growth strategy represents a shift toward a more omni-channel retailing model, as Bed Bath & Beyond seeks to merge the benefits of both online and in-store shopping. The company’s new approach will allow it to better meet the needs of modern consumers, who are increasingly looking for seamless experiences across various shopping platforms. By focusing on creating a unified brand experience both online and in physical locations, Bed Bath & Beyond hopes to tap into the evolving trends in consumer behavior, emphasizing convenience and flexibility.
The merger with The Brand House Collective, which is set to be finalized in early 2026, is part of Bed Bath & Beyond’s ongoing efforts to rebuild after a challenging few years. Once the deal is completed, the company will embark on its ambitious plans for store rebranding and expansion. This move comes at a time when the retail landscape is evolving rapidly, with many traditional brick-and-mortar stores struggling to maintain relevance in the face of rising e-commerce. For Bed Bath & Beyond, the acquisition signals confidence in the future of physical retail and a belief in the importance of maintaining a strong in-store presence.
In addition to the rebranding of Kirkland’s locations, Bed Bath & Beyond’s restructuring and expanded store network will help the company better compete in the crowded home goods sector. The home goods industry, like many others, has been significantly impacted by the rise of online shopping, forcing companies to rethink their strategies. Bed Bath & Beyond’s ability to adapt to this new retail environment will depend on how well it can execute its expansion and rebranding plans while continuing to offer value to consumers both online and in-store.
The acquisition of The Brand House Collective is expected to significantly reinvigorate the Bed Bath & Beyond brand, attracting new customers while solidifying its relationship with existing ones. The merger represents not only a financial investment in the future but also a strategic effort to capture the attention of consumers who are seeking more than just a place to shop for home goods—they want an experience. As the company moves forward with this expansive strategy, it will be important to see how well Bed Bath & Beyond can execute its plans to remain competitive in an ever-changing market. This bold expansion is a sign that the company is committed to regaining its former strength while looking toward a more sustainable and innovative future.
