Tugba Tugman’s holistic approach to leadership and wellbeing is reshaping workplaces by fostering emotional resilience, physical vitality, and sustainable performance.
In the high-pressure world of corporate leadership, where demands and expectations continue to increase, the human element often gets overlooked. But Tugba Tugman, a pioneering Clinical Psychologist and Senior HR Professional, is leading a movement that is changing how organizations approach leadership, resilience, and employee wellbeing. Through her work at Beyin Enstitüsü, Tugba is setting a new standard for what it means to truly support people at work, ensuring they can not only survive the pressures of modern business but thrive.
With over 20 years of senior HR leadership experience, Tugba’s career trajectory is a testament to her deep understanding of human behavior and organizational systems. Having served in top roles like Chief People Officer at GroupM and HR Director at Ferrero and Galatasaray Sports Club, Tugba’s expertise spans some of the most high-stakes and fast-paced industries in the world. But what sets her apart is her ability to bridge the gap between organizational psychology and clinical psychology, creating a holistic approach to leadership and wellbeing that is both science-driven and deeply human.
Tugba’s passion for improving workplace culture began early in her career, as she observed the toll that stress, burnout, and emotional strain took on employees. Her firsthand experiences in multinational corporations led her to the realization that successful leadership was not only about performance and results, it was about the wellbeing of the people behind the work. This epiphany pushed Tugba to explore the intersection of psychology and leadership, and she began to develop evidence-based solutions to enhance both individual and organizational resilience.
Her journey to becoming a leader in corporate wellbeing took a decisive turn when she decided to merge her dual passions for psychology and HR. She pursued further education with a Master’s degree in Clinical Psychology, in addition to her background in Organizational Behavior. This blend of academic expertise allowed Tugba to develop a unique framework for workplace wellbeing, one that balances the mental, emotional, physical, and social aspects of health.
At the core of Tugba’s philosophy is the belief that high performance is directly tied to holistic wellbeing. As organizations face increasing complexity, constant change, and the demand for innovation, it’s crucial for leaders to cultivate both their own resilience and that of their teams. Tugba’s work at Beyin Enstitüsü has focused on developing programs that equip leaders with the tools to not only manage stress but to turn it into a source of strength. Her programs are centered around integrating neuroscience, psychology, and wellbeing practices into daily business operations.
A major breakthrough in her offerings is the “Mindset” program, which aims to transform how leaders think, learn, and grow. In a business landscape defined by uncertainty and rapid change, Tugba’s program helps leaders shift their mindset from one of limitation to one of growth and possibility. This transformation, she believes, is the key to unlocking enhanced performance, adaptability, and resilience. Through self-reflection, learning agility, and emotional resilience tools, participants develop the mental flexibility needed to thrive in complex and high-stress environments.
But Tugba’s expertise isn’t limited to corporate executives. She also focuses on addressing the unique challenges faced by women leaders, particularly those navigating the physical and emotional changes associated with perimenopause and menopause. Her program, “Wellbeing for Women Leaders 40+,” offers a science-based, confidential executive wellbeing model designed to help women stay at the top of their game during these critical transitions. From personalized coaching sessions to neuro-wellbeing education, Tugba’s program empowers women to maintain their leadership presence and emotional balance, helping organizations retain senior female talent and build inclusive, supportive workplaces.
The key to Tugba’s success is not just her innovative programs, but her deep understanding of the human psyche. She often speaks about how human emotions, often disregarded in the corporate world, are key drivers of performance, motivation, and innovation. In her experience, organizations that ignore employee wellbeing risk undermining their own success. This understanding has made her a sought-after consultant for companies looking to build more resilient, sustainable cultures. Whether she’s giving a keynote on the neuroscience of leadership or working one-on-one with senior executives, Tugba brings a level of emotional intelligence and scientific insight that transforms both individuals and organizations.
Her impact is being felt across the Middle East, Europe, and beyond, as more organizations recognize the need for human-centered leadership. Tugba’s approach to leadership and wellbeing is not just about improving individual performance; it’s about fostering a culture where people feel valued, heard, and supported. Through her work, she’s helping businesses not just survive but flourish in an era of change and uncertainty.
Today, Tugba’s influence continues to expand as she works with organizations and leaders across diverse industries. She remains a passionate advocate for the importance of wellbeing in the workplace, and her work is reshaping how companies approach leadership, performance, and employee engagement. As organizations around the world face mounting pressure to adapt to new challenges, Tugba’s message is clear: people-centered leadership is the key to building sustainable, thriving businesses.
Her personal philosophy reflects this vision: “I take great joy in supporting individuals on their journey to live consciously, meaningfully, and in alignment with their potential, regardless of age. I believe that every person has strengths and capacities that can flourish, and that even when outcomes aren’t exactly as they planned, there are always alternative paths to take.”
For Tugba, the journey of transformation is not just a professional one; it’s deeply personal. She believes that by creating workplaces where people feel safe, valued, and supported, organizations can unlock the full potential of their workforce, driving both individual and collective success.
To discover how Tugba Tugman can help your organization create a culture of resilience, leadership, and wellbeing, visit Beyin Enstitüsü’s website. Learn how her tailored programs can transform your workplace and ensure the long-term success of your leaders and teams.
Stay connected with Tugba on LinkedIn here and Instagram here.
